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Customized Design Projects

Kiddithinks Children’s Design Sudio specializes in designing, commercial kid’s fashion and merchandise with an emphasis on great graphic design. All projects are customized so we’ll work closely with you to understand your tastes, target customer and market. 

To see examples of a design package featuring various design categories in the form of a pitch deck click here.

Client Projects

My Private Pocket


CozyPhones are comfortable, adjustable, headband headphones invented by Paul Miller.

Paul brought Kiddithinks Design Studio in to help break into the licensed character market. Dawn’s attractive pitch deck presentations and licensed character designs helped win CozyPhones multiple licensing deals, hugely expanding their business.

Projectwork included:


*Pitch decks for multiple major licensors resulting in successful deals.

*Licensed character plush headband designs for JoJo Swia,   Batman, Paw Patrol, Angry Birds, Sesame Street, Teenage Mutant    Ninja Turtles and several others still to come.

* Plush headband designs for CozyPhones originals including best    sellers Unicorn and Pink Kitty.    

*Liased with licensors and managed the approval process.    

*Designed packaging for licensed and generic products

*Creative direction and merchandising for expanded product line.

Princess Ella and Princess Lily

Princess Ella was a character created exclusively for Dunnes Stores which ran for a few seasons. Initially a naive style of artwork, the buyer wanted to go in a different direction and Dawn updated the character and creative extensive artwork for an expanded line as well as apparel, product, decor and toy design.

Primark loved the artwork so much they wanted their own version so Dawn created a new Princess - Lily.

Projectwork included:


*Character illustration and development for Ella, Lily their friends and animals.

*Garment, graphics and textile design for girl’s nightwear.

*Princess Ella and Lily product design for bags and luggage, stationery, bedding and decor.

*Plush toy design for Ella, Ruby, Lily and their pets

*Logo design for Princess Lily and Princess Ella brands.

Sambro International

Sambro is UK based, award winning, global supplier of licensed merchandise. Wanting to expand their softlines division, Kiddithinks designed children’s and tween’s licensed bags and accessories including an extensive, successful, Disney license pitch.


Projectwork included:


*Backpacks, bags, luggage, swimwear, hats, gloves, textiles and accessories design for a Disney license pitch presentation including:

Disney Princess, Frozen, Minnie Mouse, Vampirina and Ariel.

*Backpacks, bags, luggage, textiles and accessories design for Minions, Hatchimals, Aladdin, Fingerlings and Hello Kitty.

Tout Petit

This collection of babywear is typical of a design project working with an individual or start-up with no experience and needing guidance with design, creative direction and branding. 


Projectwork included:


*Creative direction on trend themes and help with line planning.

*Design of all babywear, placement prints , textiles.

*Logo Design.

Princess Ella and Lily
Sambro International
Tout Petit
Yeah? Says Who?

My Private Pocket

My Private Pocket kid’s underwear with secret storage  for spare undies and medical supplies, was invented by entrepreneur Teresa Caputo to address incontinence problems experienced by her daughter Bella who has spina bifida. Kiddithinks worked closely with the Mother and daughter team on various design projects, brainstorming ideas and problem solving design challenges with Teresa as they arose.

Projectwork included:


*Repeat textile designs for girls, boys and tweens.

*Packaging design for girls, boys and tweens.

*Character development of ‘the brand character Secret Fox’.

*Logos and branding.

*Art direction and graphics for website and Kickstarter campaign.

*Stickers, T shirts and merchandise.

*Graphics for social media campaigns on Facebook and Instagram.

*Promotional trifold leaflets.


Yeah? Says Who?

Philanthropist Carol Suchman employed Dawn to illustrate a series of children’s books promoting self esteem and diversity whilst breaking down gender stereotypes.


To date, Dawn has illustrated four Yeah? Says Who? books incorporating children of varied nationalities, abilities, faith and gender. E versions of all books are available for free download here.


Since 2020 Dawn has illustrated the following children’s books by Carol Suchman.


Yeah? Says Who? 

Yeah? Says Who? Being You

Yeah? Says Who? Saving The Earth

Yeah? Says Who? ABCs.

Interested in kid's design for diversity? Take look at our Diversity page.

The Desi Doll Company

This award winning company’s mission is to help children from around the world to learn about Islam and increase understanding and integration in a multicultural world through interactive toys and plush dolls. Dawn has been working with founder Farzana Rahman on the range of plush dolls for several years and is continuing to add regular updates.


Since 2018 Dawn has provided the following services to The Desi Doll company.


  • Design a line of ‘My Little Muslim Friends’ plush dolls.

  • Design improvements and new versions of best selling Aamina and Yousef plush dolls.

  • Design a line of traditionalMuslim plush dolls.

  • Design Packaging. ​

Desi Doll

Global Design Concepts

GLobal Design Concepts are a design studio and kid’s licensed bag manufacturer supplying major retailers such as Target, Walmart, K-Mart, Kohls, Macys and  Toys ‘R’ Us. before its takeover by Bioworld, Dawn regularly worked on creative direction, special design projects and trend direction for the companyvarious theatrical license pitches for Disney and Nickelodeon.


Projectwork included:


*Seasonal market research and trend direction boards for the design team.

*Writing and creating various theatrical license pitches for Disney and Nickelodeon.

*Merchandising and presenting ideas for new product and applications.

*Designing kids’ backpacks, luggage, handbags.

Global Design Concepts
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