Design That Sells
I love designing stuff especially for kids! And with over 30 years experience in the baby and children's industry, working with major retailers in Europe and the USA, I understand the need to create commercial, cost conscious and innovative design that doesn't just reflect market trends, but revitalises, inspires and entertains, giving my clients a competitive edge.
With our extensive experience working with licensors including Disney, Nickelodeon, Sanrio, Warners, Marvel, Hasbro, Sesame Street etc, I have a deep understanding of working with known brands and use that knowledge to create new ones, creating pitch presentations for licensors or adding newness to seasonal collections that buyers will love.
Why Kiddithinks?
I don't just provide a children's design service. I provide a children's merchandise IDEAS service!
Great children's graphics is at the heart of everything I do. Whether you are an entrepreneur thinking about developing your first children's clothing line, a brand manager pitching a new, kids' licensed property or an established, chain store supplier looking to reinvent a stale collection with exciting, new merchandise concepts and artwork, I bring more than awesome graphic design to your 'kiddie' project, I bring my 'thinks' to go beyond the brief to help our clients realise their true potential!
Creative Director
British born Dawn Carrington, has been a professional in the children's fashion industry for over 30 years, having worked in both Europe and the USA with extensive experience in licensed product and kid's consumer product design. Her extensive resume crosses multiple categories for International clients that have included Target, The Children's Place, Walmart, Macys, Toys R Us, JC Penney, Kohls, Mothercare, Marks and Spencers and The Disney Store.
With her innovative approach to design and presentation, she has been key in winning major licenses such as Disney and Nickelodeon for her clients and creating original characters and brands. Her diverse freelance and employment background in the children's design industry makes her uniquely adaptable to lead almost any creative challenge, drawing on her skills in design, illustration, merchandising, production and trend prediction.
