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Why Kiddithinks?

Kiddithinks doesn't just provide a children's design service. We're a children's IDEAS service !

Great children's graphics is at the heart of everything we do. But we're not just a pretty face! Whether you are an entrepreneur thinking about developing your first children's clothing line, a brand manager pitching a new, kids' licensed property or an established, chain store supplier looking to reinvent a stale collection with exciting, new merchandise concepts and artwork, we bring more than awesome graphic design to your 'kiddie' project, we bring our 'thinks'  to go beyond the brief to help our clients realize their true potential!

Design That Sells

Here at Kiddithinks we love designing stuff especially for kids! And with over 30 years experience in the children's fashion and product industries, working with major retailers in Europe and the USA, we understand the need to create commercial, cost conscious and innovative design that doesn't just reflect market trends, but revitalizes, inspires and entertains, giving our clients a competitive edge.

With our extensive experience working with licensors including Disney, Nickelodeon, Sanrio, Warners, Marvel, Hasbro, Sesame Street etc, we have a deep understanding of working with known brands and use that knowledge to create new ones, creating pitch presentations for licensors or adding newness to seasonal collections that buyers will love!


Creative Director

British born founder, Dawn Carrington, has been a professional in the children's fashion industry for over 25 years, having worked in both Europe and the US with extensive experience in licensed product and kid's design. Her extensive resume includes designing graphics, childrenswear, accessories, toys, stationery and packaging for International clients that have included Target, The Children's Place, Walmart, Macys, Toys R Us, JC Penney, Kohls, Mothercare, Marks and Spencers and the Disney Store.

With her innovative approach to design and presentation, she has been key in winning major licenses such as Disney and Nickelodeon for her clients and creating original characters and brands that have resulted on orders of many thousands. Her diverse freelance and employment background in the children's design industry makes her uniquely adaptable to lead almost any creative challenge, drawing on her skills in design, illustration, merchandising, production and trend prediction.

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